Wednesday 19 January 2011

Portfolio Surgery - Tom Eales

Yesterday I had a portfolio surgery with Tom Eales, a designer for plus minus. I managed to get a lot of feedback on how to present my work, brief specific and also as a whole. Main points:

- he liked that there wasn't much text on each page, but if it was a portfolio I was leaving behind then I could include more
- for live work it's good to show how people reacted to it, maybe by including a quote. By including their opinion it shows you can work professionally to real deadlines and real restrictions and deliver.
- as a way to show the butterfly effect poster, photograph it against a white wall, people won't be able to judge the size of it. The photographs work better than vectorising it and the exhibition mock up breaks the grid like appearance.
- ensure all the gaps are the same - referring to the gap between the postcards and something else.
- if you get a chance to actually screen print the tshirt then do it, so it's real
- if you're working on a commercial brief make it more obvious that it's commercial
- select better images for EE, to make bigger.
- maybe don't need the tech page or just half it
- one image of mac one page, the other page have more webpages
- communicate as much as possible in as little space so it looks like there's more.
- when emailing out as a pdf showcase 3 or 4 best bits of work, as a taster. also this keeps down file size
- use photographs of stickers for NHM way finding
- draw attention to the fact you pitched for the Leeds Art newsletter
- i could print my portfolio out on a heavy stock and short edge bind it, using stitch or spiral bound and use heavy black card on front and back which is slightly oversized (by 2-3mm)
- maybe make a smaller version of it that can be left behind (e.g. a6)
- make the pictograms into badges and pin one to the front of the leave behind

I also asked some questions about my dissertation regarding research and feedback to make things more usable.

He mentioned that they used a loop which was design - feedback - refine - feedback etc etc
he also said that it was the client who would find the users for user testing and give demographic information. Anthropometrics and ergonomics (people studies) were mentioned as being really important and Henry Drafus' book: The measure of man, was recommended as being useful.

Tom discussed the importance of knowing who will use it and what's best for that person and what that person expects to see. I asked if it made it harder to use products if initial expectations were different to reality and he explained that these expectations effect how you mentally approach products and so yes it did make it more difficult. On the issue of instruction, he commented that a good product doesn't need a manual. He also agreed that the interactive displays within museums should be instinctive and that especially in museums people don't want to read how to do something. He said that the new media museum was a good example where you walk in and there are two very different styles of interactives but work in a similar way.

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